DEAR DAUGHTER CAMPAIGN

Ifrah Foundation’s Dear Daughter Campaign is a result of extensive research into comprehensively understanding what it takes to achieve permanent abandonment of the practice. A holistic approach combining an understanding of the medical, reproductive health and human rights abuse consequences overridden by a complex systemic belief system of cultural, spiritual and socio-economic proportions is required.

 

FGM in Somalia
The Somalia Health and Demographic Survey (SHDS) 1 stated 98% of women and girls still undergo FGM. This, in spite of the resources applied to eradicating FGM in Somalia over many years. A radically different approach is required if we are to bring about an end to Female Genital Mutilation in Somalia as mandated by the United Nations Sustainable Development Goal No 5 by 2030.

Campaign overview
The ‘Dear Daughter’ campaign is rooted in the fundamental principle of personal empowerment. Armed with the facts and the knowledge of personal experience, each individual citizen is invited to pledge to protect their daughters and to bear witness to that promise; by writing a letter, or making a video published online, for example. The keys to success are what other FGM abandonment campaigns have evidenced: it needs scale (at national level) and sustained consistently (funded), over a long period of time.

UNFPA and Ifrah Foundation support a holistic approach to the elimination of FGM/C combining the three pillars of action in the areas of Advocacy, Awareness and Community Empowerment.

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INTEGRATING THE THREE PILLARS OF ACTION & DEAR DAUGHTER CAMPAIGN

1

 ADVOCACY 

Legislative reform and policy steering by key decision makers and a wide range of influencers; from politicians and Religious Leaders to Pop Stars.

2

 AWARENESS RAISING 

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Multi-platform public relations and communications integrating and amplifying advocacy and community empowerment efforts.

3

 COMMUNITY EMPOWERMENT 

Training, education, and outreach programs via a range of community stakeholders undertaken in collaboration with existing infrastructures from relevant government ministries to established NGO networks headed up by a network of Dear Daughter Campaign ambassadors trained in the work of empowering communities, families, parents and guardians to commit not to cut their daughters.

Ifrah Foundation and UNFPA invite your support as we prepare to build out the initiatives from an initial launch in 2021. Details will be shared here shortly. 

 

In the meantime, a video introducing the concept can be found here: Dear Daughter campaign video. 


Dear Daughter Campaign is the intellectual property of Ifrah Foundation and UNFPA Somalia. 

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